We respect your privacy. This statement explains how we collect, use, share and protect
      your personal data when you visit our website, engage our services, or interact with us on social media.
      We act in accordance with the UK GDPR and the Data Protection Act 2018.
    
  
  Who we are
  
    Controller: A Better Way Of Life Marketing
    Email: [email protected]
    Registered address: 8 Chester Terrace, Chard, Somerset,TA201ES
  
  Personal data we collect
  
    - Contact details (name, email, phone, company, role).
- Marketing preferences and communication history.
- Project and billing information when you become a client.
- Website and social data (IP address, device info, pages viewed, referral source, cookies).
- Content you provide (enquiry forms, downloads, survey responses).
How we use your data (lawful bases)
  
    - To respond to enquiries and provide proposals (Legitimate Interests/Pre-contract).
- To deliver and manage contracts, invoicing and customer support (Contract/Legal Obligation).
- To send marketing you’ve opted into or that’s relevant to your role (Consent/Legitimate Interests). You can opt out at any time.
- To improve our site, content and services using analytics (Legitimate Interests/Consent for non-essential cookies).
- To maintain security, prevent fraud and comply with law (Legal Obligation/Legitimate Interests).
Sharing your data
  
    We may share data with trusted processors who help us operate our business (e.g., email service
    providers, CRM/automation platforms, analytics and payment tools). They process data under contract and only on our instructions.
    We do not sell your personal data.
  
  International transfers
  
    Where data is transferred outside the UK, we rely on adequacy regulations or approved safeguards
    (such as the UK International Data Transfer Agreement or EU Standard Contractual Clauses).
  
  Retention
  
    We keep personal data only as long as necessary for the purposes above:
    enquiries up to 24 months, client records up to 7 years for tax/accounting,
    and marketing data until you unsubscribe or your engagement lapses.
  
  Your rights
  
    You have rights to access, rectify, erase, restrict or object to processing, data portability,
    and to withdraw consent at any time. You also have the right to complain to the ICO:
    ico.org.uk.
  
  Marketing communications
  
    We send marketing with your consent or where relevant to our legitimate interests.
    You can unsubscribe via any email or by contacting us.
  
  Cookies & analytics
  
    We use essential cookies to make our site work and optional cookies for analytics and performance.
    Where required, we’ll request your consent when you first visit. You can change preferences in your browser
    and via our cookie banner (if present).
  
  Security
  
    We use appropriate technical and organisational measures to protect personal data, including access controls,
    encryption in transit, and staff confidentiality obligations.
  
  Third-party links & social media
  
    Our website may link to external sites or platforms. Their privacy practices apply when you leave our site.
  
  Children
  
    Our services are for business users and not directed to children. We do not knowingly collect data from children.
  
  Changes to this statement
  
    We may update this statement from time to time. Material changes will be highlighted on this page.
  
  Contact
  
    For questions or to exercise your rights, contact:
    [email protected].
  
  
  This statement is for general information and does not constitute legal advice.
 
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